I’ve known about Invisible Children since 2004 and heard the name Joseph Kony long before yesterday, which is why I felt comfortable sharing their video.
This cause, like any other, is complex and deserves research before you decide if or how you want to support it.
Their goal was clear: make an indicted war criminal a household name. They did this beautifully, swiftly and effectively. They got people with microscopic attention spans to watch a 30 minute video. They started a dialogue. All of these things, regardless of your stance, are remarkable.